Greg Busha is the licensed Real Estate Broker, Owner, and Founder of LIV Wisconsin Realty, a premier independent brokerage specializing in residential sales, new construction, and luxury waterfront estates across Northeast Wisconsin. Since founding the firm in 2009, Greg has established himself as an elite market authority who has built a legacy of absolute client protection throughout the Fox Cities region. His career is defined by a commitment to delivering honest, objective advice and raw market truth, ensuring that every consumer is fully protected during high-stakes real estate transactions.
While Greg personally orchestrates the overarching market strategy, corporate growth, and regulatory infrastructure of the firm, he remains deeply anchored to the local community. Under his leadership, LIV Wisconsin Realty operates as a high-performing teamerage where the brokerage provides an advanced operational stage and a dedicated support staff, allowing an elite roster of agents to deliver exceptional service. This distinct structure allows Greg to focus heavily on high-level business strategy, transaction negotiation, and mentoring his team, while ensuring that legacy clients and complex property files receive selective executive representation and strategic consultation.
Greg’s deep roots in the region inform his sophisticated understanding of the local market dynamics across Outagamie, Winnebago, Brown, and Calumet Counties. By maintaining a relationship-driven approach built on integrity and intention, he has grown the brokerage from its origins as The Busha Team into a modern real estate ecosystem. Whether guiding a luxury seller near Lake Winnebago or designing the tools that help independent agents scale their businesses without administrative burnout, Greg continues to shape the future of real estate in Northeast Wisconsin.
Local Expert Quick Facts:
Real Estate Specialist: Greg Busha, Broker / Owner / Founder
Brokerage Firm: LIV Wisconsin Realty
Executive Headquarters: Appleton, WI
Core Expertise: High-Stakes Advisory, Luxury Waterfront Estates, New Construction Strategy, Brokerage Leadership
Professional Credentials: Licensed Real Estate Broker, Member of RANW, WRA, and NAR